ISG Means Fishing

Innovative Sport Group (ISG) is recognized as a leader in the fishing industry of innovative, high quality tackle products. Each product we manufacture has been designed by serious anglers and extensively field tested throughout the country, before becoming generally available to the angling public. This way we know they work!! Every product carries a money-back guarantee, if for some reason the angler is not happy with it. It is rare to find a company in the industry, with so much confidence in their products; they are willing to make such an offer.

ISG lures and tackle are designed for the Bass, Musky, and Walleye anglers. Our staff is devoted to continually developing new and improved products for the fishing industry. You will notice each product is significantly different from anything like it on the market. This is the main reason they have been, and will continue to be, successful in helping anglers catch fish, whether they be a tournament angler or one who can only fish occasionally.

Innovative Sport Group products latest product includes the all new Super Salty Will-O-Stiks and Dream Tubes. ISG teamed up with Great Lakes’ experts Joe Balog, Everstart National Champion, Steve Clapper, won multiple Great Lakes’ championships and David Hayward, who also has won multiple Great Lakes’ championships. The objective = design the ultimate tube. We have accomplished our mission with the Dream Tube. See the Dream tube and all the ISG plastic lures in the Bass Category.

Contact Us:
P.O. Box 23
Wautoma, WI. 54982
920-787-5873 – Office